CarerBuilder Branding

Illustrations

Download the Brand Guidelines

Defining Elements

Illustrations help build an engaging visual narrative that reinforces our core brand attributes. Often used to demonstrate complex concepts, they can also be used to add variety to the design palette. Our defining style is simple, uncluttered and focused, and can be achieved following the guidelines below.

1

Flat Color
Avoid the use of gradients whenever possible.

2

Perspective
Dimension can be achieved through the use of isometric angles or slight skewing.

3

Variety
Use tints and hues of one color to add depth without adding complexity.

4

Shadows
Avoid the use of gradients whenever possible.

5

Branding
Dimension can be achieved through the use of isometric angles or slight skewing.

6

Simplify
Use tints and hues of one color to add depth without adding complexity.


Do's and Don'ts

1

Do use high-contrast colors to draw attention and promote legibility.

2

Do use shadows when they enhance the illustration without adding complexity.

3

Do use at least one of our primary colors when leading with an accent color.

4

Do simplify graphic elements by removing or using tints and shades of one color to tone them down.

1

Don’t overlap tints and shades of color.

2

Don’t incorporate multiple primary colors that clash.

3

Don’t use colors outside of the brand primary or accent palettes.

4

Don’t use more detail than necessary.