There are two parts of photography: messaging and style.
To accurately convey CareerBuilder’s brand, photography must account for both aspects. Messaging must communicate occupation, employment and work while also supporting our overall brand attributes: knowledgeable, engaging, bold and deliberate. Imagery should always support the message by adding context and depth. Diversity is imperative – across ethnicity, gender, age, national origin, disability, sexual orientation and education.
Styling should be high contrast, bright and object-focused. Photos should be simple, not busy – allowing the main subject to be the primary focus of the image whether through depth of field, selective focus or bold color. Images including people should appear authentic and in the moment. With the exception of portraits, subjects should never appear staged or look directly into the camera.