CarerBuilder Branding

Typography

Download the Brand Guidelines

Primary Typfaces

CareerBuilder’s primary typeface is Lato — a clean, confident and highly legible typeface. Our accent typeface, Pridi, compliments Lato’s aesthetic and provides balanced emphasis.


Lato (Primary)

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()

Pridi (Accent)

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()


Best Practices: Leading

The following are examples of both correct and incorrect treatments of leading. While we don’t use a specific formula, a good starting point is to ensure leading is at least 4 points higher than the point size of the text.


Best Practices: Tracking

Headlines should be tracked and kerned on an individual basis, as their sizes make inconsistencies more prominent. Paragraph text should never be over tracked, but can be tracked up to -5 points if needed.